http://www.churbayportillo.com/blog/2009/04/24/branding-%C2%BFmarcas-locales-o-marcas-globales/

http://www.monografias.com/trabajos11/leymark/leymark.shtml


http://brandingelsalvador.wordpress.com/2008/05/08/las-22-leyes-inmutables-de-branding-al-ries/