Planeación estrategica y operativa de metas

Impreza

- 300-hp 2.5-liter DOHC intercooled, turbocharged boxer engine
- 300 lb-ft of torque at 4,000 rpm
- Symmetrical All-Wheel Drive with Driver Controlled Center Differential (DCCD)
- High performance sport-tuned 4-wheel independent suspension
- Brembo performance brake system
- 140-watt 6-speaker premium audio system with 6-disc in-dash CD changer
- Automatic climate control
- 17-inch BBS wheels
- STI-design front seats with fixed integrated head restraints and embroidered STI logos
- Remote keyless entry system
- Antitheft security system


1. Mercado Objetivo
A. segmento
1. caracteristicas del segmento

2. Plan de mercadotecnia
A. comerciales
1. concepto
2. medio

3. Plan de Ventas
A. estrategia
1. desarrollo de estrategia